Connected currency for today’s world
CurrencyFair is the world’s first peer-to-peer money exchange service. Their advanced technology, easy user interface and top rated customer service has saved €142 million for their customers. Reliable and efficient, CurrencyFair makes sending large sums of money abroad safe and easy.
Having exchanged over €4 billion, CurrencyFair were in need of a confident identity that reflects the calibre of the service they offer. We were tasked with developing a brand that would reflect the growing success of CurrencyFair.
Challenger brands often seem to distance themselves from banks. Keen to focus on the positive, we steered clear of ‘bank-bashing’. Instead, we developed a friendly identity that shows respect for the banks, our partners and peers, while focusing on connection and collaboration, highlighting the ease and simplicity of the service.
The identity was developed in close collaboration with CurrencyFair's in-house design team, who evolved and refined the system into the service interface seen today. Together with several marketing agency partners, CurrencyFair coordinated the multi-channel launch of the new brand in October 2016.
We positioned CurrencyFair as a brand that works with banks to make banking better for everyone
A modular graphic UI system seemlessly adapts from large to small screen
Icons borrow their form factor from the typeface, dotted lines are added to larger more intricate illustrations