• The world’s first ring to measure wellness 24/7

    Ōura, the world's first wellness ring, improves sleep quality, adjusts daily activity level and enhances overall wellbeing. Ōura ring's groundbreaking patented technology was created by alumni of Nokia and Polar, and other specialists with embedded systems and medical devices expertise.

    The team had a working prototype of the product and an app, but needed a name and brand that helped to communicate the concept of ‘360 degree wellbeing’. Introducing, Ōura.

    The identity uses a black and white palette with elegant slab serif typography, achieving a look closer to high fashion than technology. We also created lifestyle photography and premium 3D imagery to bolster the brand. Working closely with their UI and web designers, we ensured Ōura is a connected experience, across all touch points.

    Ōura launched on Kickstarter in August 2015. Crushing their goal, they sold $650,000 worth of product in their pre-order campaign, shipping just a few months later. After winning the CES 2016 Best of Innovation award, Ōura raised a $5M Series A led by Jan Tallinn, the founding engineer at Skype and Kazaa.


  • Ōura’s name conveys holistic wellbeing


  • The identity uses a black and white palette with elegant slab serif typography, achieving a look closer to high fashion than technology


  • The symbol resembles the ring


  • We have designed icons and a colour palette for the UI


  • ‘Life with Ōura’ explores real user stories