• We back founders who are determined to build category leading brands.

    We’re proud and privileged to work with clever, driven founders who have risked everything to pursue their mission. We’ve been particularly lucky to work with many amazing founders who we foster lifelong relationships with, equipping them with brands that are ready to take on the world. 

    The companies marked 'Private' are companies where Proxy team members are/were shareholders as private individuals, and that we have also designed brands for.

    8fit

    8fit is a simple, easy to use health app that believes fitness isn’t one-size-fits-all. 8fit's exercise programs and meal plans are customized to you and your goals. 8fit has now 10 million users, and recently raised a $7M Series A lead by Creandum and 8roads (Fidelity).

    "It is not enough to tell users what to do, and count steps or calories. To stay motivated people need to know why they are doing it. Education is key to  helping people get fit and healthy” 
    Pablo Villaba, CEO & Co-Founder

    → Case study of our rebrand coming soon
    → Visit their website

    • HQ

      Berlin, Germany

    • Investment year

      2016

    • Other investors

      Creandum • 8roads (Fidelity)

    • Sector

      Apps

    • Status

      Live

    Another Place

    Founded in 2012, Another Place is a London-based mobile game developer, formed by some of the key people behind the Xbox Fable franchise. The team is backed by top gaming VCs, including Initial Capital and Connect Ventures.

    “After working on several generations of Fable, we wanted to take the escapist magic mobile, where it could be enjoyed by a larger audience. We craft worlds and characters players can relate to, and easily interact with in short chunks on their phones and tablets.”
    Jeremie Texier, Co-founder

    → View our re-brand for Another Place
    → Visit their website

    • HQ

      London, UK

    • Investment year

      2016

    • Other investors

      Connect Ventures • Initial Capital • Chris Lee

    • Sector

      Apps

    • Status

      Live

    CurrencyFair

    CurrencyFair is the world's first peer-to-peer money exchange service. Their advanced technology, easy user interface and top rated customer service has saved already €142 million for their customers. Reliable and efficient, CurrencyFair makes sending large sums of money abroad safe and easy.

    “When we started CurrencyFair six years ago, we simply wanted to get money across the globe in the most efficient way. It requires technological innovation, but also collaboration with banking providers. We're here to make banking better.”
    Brett Meyers, CEO & Co-Founder

    → View our re-brand for CurrencyFair
    → Visit their website


    • HQ

      Dublin, Ireland

    • Investment year

      2016

    • Other investors

      Octopus Ventures • Frontline Ventures • Draper Esprit

    • Sector

      Marketplaces

    • Status

      Live

    Faralong.com

    Faralong.com is a simple booking platform, giving travellers access to iconic tours and providing tour operators with direct access to their audience. The unique pricing model enables cost sharing, encouraging travellers to invite their friends along. As a brand, Faralong.com combines utilitarian simplicity with authentic adventure imagery.

    “Our idea is brilliantly simple – the more people who join a tour, the less each person has to pay. For example, if you take a taxi, the cost would be cut in half if another person shared the taxi with you, both passengers wouldn’t expect to pay the full fare. The same concept Faralong.com applies to its tours.”
    Kalle Viira, Co-Founder

    → View our brand work for Faralong.com
    → Visit their website


    • HQ

      Tallinn, Estonia

    • Investment year

      2015

    • Other investors

      Vision+ • Global travel operators

    • Sector

      Marketplaces

    • Status

      Live

    Frill

    Frill brings a refreshing new frozen dessert to your bowls. With 50% less sugar, 10x more fibre than ice cream, gluten-free, lactose-free and vegan friendly - it’s a no brainer really. Frill is the perfect healthy alternative, packed with natural, mouth-watering goodness. 

    “Zendegii’s goal is to help people lead healthy lives without having to change their lifestyle. We do that by creating irresistible drinks and foods that are truly good for you. Frill is a new kind of dessert, a frozen smoothie. Made entirely from plants, it tastes as rich, smooth, and delicious as any ice cream, and sings with natural flavour. Frill has no added sugar and doesn’t contain any dairy, so everyone can enjoy it, even strict vegans.”
    Daniel Kohn, CEO

    → View our packaging brand work for Frill
    → Visit their website


    • HQ

      London, UK

    • Investment year

      2014

    • Other investors

      Private

    • Sector

      IP-driven products

    • Status

      Live

    Fy!

    Fy! is the go-to guide and shopping app for the most original lifestyle products. With a keen understanding of their sector, Fy! have carved a new path; one that combines thumb stopping content with an irresistible shopping experience.

    “We created Fy! to make shopping lifestyle products from cool designers as fun as using Instagram. Browse through your feed, and tap to buy - it's that simple.”
    Tom Beverley, Co-Founder

    → View our re-brand for Fy!
    → Visit their website


    • HQ

      Berlin, Germany

    • Investment year

      2016

    • Other investors

      500 Startups • Forward Partners

    • Sector

      Marketplaces

    • Status

      Live

    My Health Pal

    My Health Pal provides a platform for people with chronic conditions to manage their health and help others by anonymously donating their data for research. In return, a share of the revenues their data generates is given to scientific research institutions and charities supporting research and care.

    “After being diagnosed with Parkinson’s I wanted to try help people manage their Parkinson’s, connect those around them and use data to better understand. I very quickly realised that the challenges people often experience weren’t confined to one condition and created My Health Pal with a vision of managing multiple conditions. Along my journey there have been people that suggested the task was too big for one person, but with a great team and a shared vision were going to make a difference.”
    Mike Barlow, Founder

    → View our brand work for My Health Pal
    → Visit their website


    • HQ

      London, UK

    • Investment year

      2014

    • Other investors

      Private

    • Sector

      Apps

    • Status

      Live

    Ministry

    Ministry is an ambitious new gaming company. A team of veteran game developers with a back-to-basics approach to game-play have gained unprecedented support from leading investors, including Index Ventures.

    “We are building a company where the best game developers of the industry can simply focus on creating great games and cutting-edge technology, without distractions. In a noisy industry, we are delighted that our honest, back-to-basics approach is backed by some of the world’s top investors and incredible game developer talent.”
    Teppo Soininen, Co-Founder

    → View our brand work for Ministry
    → Visit their website


    • HQ

      Helsinki, Finland

    • Investment year

      2015

    • Other investors

      Index Ventures • Sunstone Capital • Initial Capital • Henric Suuronen

    • Sector

      Apps

    • Status

      Live

    Ōura

    Ōura, the world's first wellness ring, is a perfect companion for improving your sleep quality and adjusting your daily activity level, enhancing your acute and longterm performance and wellbeing. With a high-tech ceramic chassis, battery life of up to 3 days, 50m water resistance, Ōura ring's patented technology is groundbreaking. The company was founded by alumni of Nokia and Polar, and other specialists with embedded systems and medical devices expertise.

    We wanted to create a product so effortless and comfortable that people would wear it 24/7. Ōura can help you understand how your body reacts to your lifestyle and behaviour.
    Kari Kivelä
    CTO, Head of Design & Co-Founder 

    → View the brand we created for Ōura
    → Visit their website


    • HQ

      Oulu, Finland

    • Investment year

      2015

    • Other investors

      Lifeline Ventures • Joi Ito • Marko Ahtisaari • Jaan Tallinn

    • Sector

      IP-driven products

    • Status

      Live

    PAPTIC

    PAPTIC® have developed a unique new material, combining the properties of plastic with the environmental credentials of paper. With wood fibre as its main component, PAPTIC® can be manufactured in existing paper mills and converted in factories already used in carrier bag production.

    “In co-operation with major players respected in their own fields, we will roll out carrier bags made out of PAPTIC®, where environmental friendliness is combined with a luxurious and positive consumer user experience.”
    Tuomas Mustonen, Co-Founder

    → View our brand work for PAPTIC®
    → Visit their website


    • HQ

      Espoo, Finland

    • Investment year

      2015

    • Other investors

      VTT Ventures • Besodos

    • Sector

      IP-driven products

    • Status

      Live

  • Exit

    Peak

    Peak is the world's number 1 brain training app, striking the perfect balance between fun and utility. At the close of 2016, the multi award-winning app had been downloaded over 15 million times. 

    Since its launch, Peak has been named Best App in 2014 by Apple, and Google Play chose it as the Best Self Improvement App in 2015 and 2016. Creandum led a $7M Series A round in 2015, joining a high profile lineup of investors including DN Capital, Qualcomm Ventures, Initial Capital and London Venture Partners. In December 2016, Hachette Livre acquired a majority stake in Peak, making Peak Proxy's first exit.

    “For us, becoming part of Hachette Livre allows us to stay true to our vision for Peak: a smart self-improvement app that continually challenges and motivates our users. Operationally, Peak will remain independent, run by the original team of founders, and we’ll continue to work out of London.
    Itamar Lesuisse, Co-Founder

    → View our brand work for Peak
    → Visit their website


    • HQ

      London, UK

    • Investment year

      2014

    • Other investors

      Creandum • Qualcomm Ventures • DN Capital • Lifeline Ventures • Initial Capital • London Venture Partners

    • Sector

      Apps

    • Status

      Exited

    PLAYRMAKR

    Founded by a former agent and a former Arsenal player turned scout, PLAYRMAKR has a clear mission focused on redefining sports mobile gaming and competitive eSports. Backed by some of the best gaming investors in the world, PLAYRMAKR is soon launching their first game.

    “Our goal is simple, but powerful - to bridge the gap between fans and their idols. Like the best sports teams in the world, every team member plays a vital role in driving the company forward and accomplishing this.”
    Adam Davis, Co-founder

    → See the brand we made for PLAYRMAKR
    → Visit their website

    • HQ

    • Investment year

    • Other investors

    • Sector

    • Status

  • Private

    Supercell

    Supercell is the #1 mobile game developer on Android and iOS, and possibly the world’s most nimble multibillion company. Its brand is recognised by millions of players all around the world. In 2010, a handful of gaming-industry veterans started up Supercell and set about establishing themselves as a credible, significant player in the games sector.

    → View our work for Supercell
    → Visit their website


    • HQ

      Helsinki, Finland

    • Investment year

      2010 - private shareholder

    • Other investors

      Atomico • Accel • Index Ventures • Lifeline Ventures • London Ventures Partners

    • Sector

      Apps

    • Status

      Private Exit

    Truly

    Truly offers gifts for those who have everything. This isn’t about the gifting of things, but of unique, unforgettable experiences packed in beautiful boxes. Unwrapping a Truly box could reveal a Michelin meal, a trip to the edge of the earth’s upper atmosphere, or even an opportunity to write, film and star in your own sitcom! 

    “When I started Truly, I was looking to buy my friends a thoughtful wedding present. I didn't want to pick out just another toaster, or knick-nack to sit on their shelf. Instead, I wanted something they could share and remember together. I chose the name Truly, as in ‘yours truly, because I wanted our experiences to reflect that special touch reserved for the people you care about.”
    Jack Huang, CEO & Founder

    → View our re-brand for Truly
    → Visit their website


    • HQ

      London, UK

    • Investment year

      2016

    • Other investors

      500 Startups • EC1 Capital

    • Sector

      Marketplaces

    • Status

      Live

  • Private

    Uplause

    Uplause is innovating in the field of stadia connectivity and digital infrastructure with real-time interactive gaming experiences for large audiences.

    → View our brand work for Uplause
    → Visit their website


    • HQ

      Helsinki, Finland

    • Investment year

      2010

    • Other investors

      Lifeline Ventures

    • Sector

      IP-driven products

    • Status

      Private

    Zen-Me

    Zen-Me is about to shake up the world with a pioneering consumer electronics category, combined with an unprecedented software service. Zen-Me has invented an all-new category of products, ‘personal sensors’. Zen-Me is currently in stealth mode, we can tell you more once the product launches later in 2017.

    “We want Zen-Me to be more than a seriously cool technology. It's a new way of reliving your most important, amazing and precious moments in time, of transforming real life into the multi-sensory virtual, of sharing unique experiences. Improving lives, businesses and environments everywhere. Never stop doing what you love most.”
    Tino Virhia, Founder

    → View our brand work for Zen-Me
    → Visit their website


    • HQ

      Helsinki, Finland

    • Investment year

      2014

    • Other investors

      Private

    • Sector

      IP-driven products

    • Status

      Live