Argent
Argent is the most simple and secure smart wallet for all things DeFi and Web3
Country: UK
Invested in: 2018
We are Proxy Ventures.
We invest at the beginning, and build brands that will fuel growth
Oura
The world’s most advanced wearable trusted by NBA, UFC & NASCAR.
Country: Finland / USA
Invested in: 2015
Supercell
The world’s leading mobile gaming company known for Clash of Clans, Clash Royale and Hay Day.
Private shareholder from: 2010
Exited to Softbank
FY!
Fast growing global marketplace for furniture and fashion accessories.
Country: UK / Germany
Invested in: 2016
Paptic
A sustainable, wood-based alternative to plastic materials in packaging and carrier bags.
Country: Finland
Invested in: 2015
Albertine
The world's first high end concierge service designed for the mobile era.
Country: Finland / UK
Invested in: 2021
Glucomodicum
Transforming glucose monitoring with precise, needle-free technology.
Country: Finland
Invested in: 2021
Elo
Supplements precisely calibrated for your biomarkers and goals, backed by science.
Country: USA
Invested in: 2020
8fit
8fit offers fun, varied workouts, healthy & personalised meals, sleep meditation and whole-body health.
Country: Germany
Invested in: 2017
Exited to Withings
Peak
Peak is the number 1 app to challenge your brain.Push your cognitive skills with fun, stimulating games and workouts.
Country: UK
Invested in: 2014
Exited to Hachette Livre
Five Lives
Five Lives is a new investment, with more information due soon.
Country: UK
Invested in: 2020
Frill
Frill is the perfect alternative to ice cream - made simply from whole fruits, vegetables and natural ingredients; nothing more, nothing less.
Country: Sweden
Invested in: 2014
Listed on NASDAQ First North
Zen Me
Zen-Me creates highly advanced and secure personal sensors for a wide range of passions.
Country: Finland
Invested in: 2014
TrueMed
TrueMed® is the first end-to-end counterfeit medicine detection service in your pocket.
Country: Finland
Invested in: 2019
Basta
Furniture that is sturdier, sleeker, easier to assemble at any given location, creating a smooth, streamlined homemaking experience.
Country: Finland
Invested in: 2019
Why
Brands fuel growth
New brands crystallize the promises of new technology. For more than a decade, we have helped shape early stage companies as investors, advisors and branding experts. In the 2020s, we are focusing on what we do best - working closely with founders known to us to transform their ideas into category leading brands.
How
Early stage
We started our shareholder journey in pre-seed companies in the late 00s. In the mid 10s we invested in late seed and Series A companies. Now, following the recent Series A boom, we have returned back to our roots, pre-seed. We back founders who we know well, at the outset of their journey.
Family run
Proxy Ventures in UK is a fully family run company, with Aapo and Miia Bovellan as partners. With no LPs, we are not bound to exit timelines, deal structures, jurisdictions or industries. Rather, we can take a long term view, aligned with founder interests.
Since 2009
We became shareholders in our first startup in 2009. Following the phenomenal success of some of our early engagements, we established Proxy in 2013. In the last decade, we have become shareholders in over 25 companies across Europe and the US, giving us extensive experience in early stage investing.
What
Today, we only invest in founders who've been known to us for several years. Sometimes we back entrepreneurs over multiple companies.
Proxy Ventures investment criteria 2020-2025
• Pre-seed & Seed stage
• Founders known to Proxy
• App, service or product
• Strong revenue model
• UK, Nordics, Central Europe, USA
• High branding potential