The champion of this message arrived to work at our studio last summer. For years before joining us, Jamie travelled the world playing in a band — the name of which, to this day, he has refused to reveal to us. Between gigs he freelanced designing websites in collaboration with a friend who then built them. When Jamie joined us, he was looking forward to taking a new direction in his career, hoping to get to explore wider brand expressions. We set him to work on a website project immediately.

The client was a mobile games startup, whose existing site had been designed by the founders using a Wordpress template — a familiar story to many entrepreneurs working with a budget and a small team. Finally, they'd found themselves with the time and funds to invest in to building a website that would help further their reputation and grow their headcount, and they were excited about all the features they imagined this might include — one of which was a blog. Jamie vetoed it immediately.

It's not because he enjoys crushing peoples' dreams — he is a man of mystery and we can neither confirm nor deny whether that's the case. His hatred of blogs is based on the observation that they are the most neglected feature on any given site. You could say his aversion is even out of a compassion for the blog, which, after an introductory post, followed a few weeks later with one containing a few tame snaps of a social event, is then abandoned for good. The most a blog can hope for in its old age (blog years, like dog years, progress more rapidly than our own) is for the government to introduce a policy on data collection which might result in it bearing a generic GDPR related message, or for a global pandemic to need it to assure an uninterested audience about 'relevant safety measures'. In short: they aren't worth the hassle. Nobody will have time to update it with anything of substance, meaning that even less people will have any desire to read it.

So why are we doing this? What's the point? It's the question that has been on everyone's minds lately, unless they're lucky enough to have a blog to think about. George Orwell in his essay 'Why I Write' said that the number one reason people take to writing is out of 'Sheer egoism' — 'a desire to seem clever, to be talked about, to be remembered after death, to get your own back on grown-ups who snubbed you in childhood, etc.' At least one of those points is true. If nothing else, the rest of the team will be getting their own back by winning a bet against Jamie if we manage to keep it up. What's more, it would be a huge waste of talent not to have Aapo, who back in his corporate days was the proud owner of the most read blog on Nokia's intranet, put his skills to good use.

On a slightly more serious note (though we hope to never take ourselves too seriously here), we love what we do at Proxy. We love design, we love working with all different kinds of companies, and we love discussing creative work. We like to read and hear about how other people do things and are always happy to share our own ideas — this will simply be a space for that. Now that we've got our very own blog, we will no longer be within our rights to advise our clients against them — so if you'd like us to design you one, please get in touch and I'll free up Jamie's calendar immediately.

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