Developing Winning Brand Names
Before a brand can have an identity, it needs a name. The perfect name will strategically differentiate from the competition, semantically it may mean relevant things, but phonetically it will sound just right – relaxing, energetic, technical or simple. As a brand grows, the brand naming architecture will help rationalise and categorise various products and services in the minds of the consumer.
We have extensive experience in creating brand names and architectures – we work collaboratively with founders and management teams, helping them come up with their own names, like Supercell, Metacore and Wondershop, for example.