Shifting early-stage investing.

SANDS Test

SANDS is an invitation-only investment platform active from Singapore to Switzerland. As they formalised their offering and rebranded from ‘Seeders and Seekers’ to SANDS, we created a bold new identity to communicate their uniquely agile investment model and global expertise.

Discipline
Brand Strategy
Brand Imagery
Brand Identity

The Name

The name provided a perfect metaphor for the team’s investment approach: free to transform, with the movement created by a majority of individual parts. We created shifting sand animations that could be used alone and instantly associated with the brand.

This reflects that, unlike VC funds, SANDS are not tied to a thesis for a decade. Instead, their unique Pledge Editions model allows for shifts in focus, adapting to new discoveries, market changes and the ever developing expertise of members.