Branding Transform Alliance Africa, for an Africa free from orphanages
Transform Alliance Africa has a vision of an Africa, free of orphanages, where all children belong and grow up in safe and loving families.
As our annual pro-bono project, in 2017 we created a brand for them which unites all members of the alliance under one identity. The alliance benefits its members by creating a legitimate, organisation, which supports individuals in their charitable endeavours.
Early discussions made it clear that a direction of happiness and positivity was important to Transform Alliance Africa and that 'sad' or 'guilt inducing' imagery and tone of voice should be avoided. As a response to this we created a visual identity which is as colourful and vibrant as the individuals who are represented by it.
The Transform Alliance Africa's symbol represents cooperation and partnership of active organisations throughout the continent
The shapes from the logo are used to create bold, colourful patterns, but also to hold typography