Building the brand for Argent, the global blockchain pioneer

Argent is the game-changing consumer fintech startup that’s making it safer and easier to access the ‘decentralised web’. The company built a smart and user-friendly mobile wallet for Ethereum, which gives users the power to conveniently recover their cryptocurrency on the go.

Our challenge was to create a trustworthy and tech-savvy global brand from the ground up. It had to stand out in a noisy and complex market while conveying a key message: real freedom is taking back control of your data. To do this, we crafted an elegant, upbeat visual identity and paired it with a confident tone of voice that’s full of optimism for the future.

Drawing inspiration from the Chinese and Japanese symbol for ‘person’, we developed an eye-catching logo that represents the brand's people-first approach to business. Argent is now available on iOS and Android.