Proxy is a global branding and strategy agency founded in London in 2013. We bring together the world's top design and strategy talent to create exceptionally crafted, commercially relevant brands.

Originally founded to build brands for Proxy Ventures' portfolio companies, startup brands we've created have gone on to become category leaders worth hundreds of millions, or billions. We intimately understand revenue models, metrics and positioning.

With demand for our branding services now coming from outside our portfolio, it's no longer just startups we help — our client roster now includes some of the most prolific investors in Europe, as well as corporates with hundreds of millions of turnover.


We build brands that represent the future that could be.

We transform inspired ideas into compelling, differentiated brands that expand possibilities, attracting customers, geographies and investment, while creating space for new offerings.


Brands shape how we perceive the world.

Brands we build become shapes for companies to grow into. Like a peek into a future that could be, they empower and align people to deliver delightful products and services.


One global team.

Based in London, we operate globally and remotely across time zones. With clients in the USA, UK, Nordics and Europe, we only have one team equally committed to every client we work with — there's no B or C team.

World leading craft.

We complement our team's skillset by commissioning specialists catered to each project. This ensures a personalised service and the creation of exceptionally crafted brands that stand out against the fiercest global competition.

Thinking like investors.

We were founded on the belief that commercial thinking is fundamental to the creation of strong brands. Investors ourselves, we intimately understand revenue models, metrics and positioning.

Branding for good.

Beyond the positive financial and societal impact of our clients and portfolio companies, we routinely contribute our branding skills pro bono by branding non-profit organisations. See our pro bono journey here.


Brand Strategy

Insights & Trends
Brand Positioning
Brand Architecture
Category Architecture
Brand Strategy Framework


Brand Design

Brand Naming
Brand Identity
Brand Guidelines
Brand Photography
Brand Cinematography
Motion & 3D


Brand Delivery

Brand Messaging
Website Design & Copy
App Design
Packaging Design
Product Imagery
Marketing materials
Branded documentation
Event collateral
Pitch Decks


Let’s imagine your brand.

Most of our new projects come through referrals from happy clients, but we're always happy to make new friends.

Get in touch at info@proxy.vc

Core Team

Aapo Bovellan

Miia Bovellan

Adam Hassen

Isobel Rutherford

Jamie McDonald

Jesse Myllymäki