A sharp and powerful brand for the UK's leading entrepreneurship foundation

The Centre for Entrepreneurs is the UK’s leading entrepreneurship foundation. With backing from the likes of Burberry, McKinsey and Rothschild & Co, they're building an inclusive future for the next generation of UK entrepreneurs, helping Britain to maintain a world-leading startup ecosystem.

We began to build a new brand for the charity when it was born of a merger between New Entrepreneurs Foundation, a non-profit offering support to aspiring entrepreneurs, and Centre for Entrepreneurs, a think tank researching entrepreneurship across the UK.

The new brand had to be sharp and powerful, attracting savvy people to work for and with the charity, while reflecting the organisation’s professionalism and decade of experience. It had to convey a sense of achievement, success and impact.

Large, confident typography was mixed with a distinct, strong colour palette to make for a powerful and timeless brand identity.