The original brand for Frill, the NASDAQ listed frozen smoothie

By Proxy

Frill brings a refreshing new frozen dessert to your bowls. With 50% less sugar, 10x more fibre than ice cream, gluten-free, lactose-free and vegan friendly – it’s a no brainer really. Frill is the perfect healthy alternative, packed with natural, mouth-watering goodness.

PROXY Journal Frill

To answer the rising demand of dairy-free products, Zendegii was carving a new category within the dessert sector, ‘non-dairy ice cream’. They needed a brand to fit the ambition, but more than packaging and design, they needed a whole new way of describing this unique product.

Introducing the game-changing category term, ‘frozen smoothie’. We decided that this revolutionary dessert needed to be seen. So we designed transparent packaging to show off all the good bits of its natural goodness with an animal that’s surprisingly underused in ice-cream marketing, our very own polar bear. We created a smooth new logotype, and refined it with typographers Dalton Maag.

Frill has had an astounding reception so far. Currently available in premium retailers such as Waitrose, Ocado and Whole Foods Market in the UK and Sweden, Frill has also started to fill the growing niche for healthy desserts in the US. In 2019, Frill went public on NASDAQ First North.