Precision-engineered brand for Nolla Nolla furniture

10/06/15
By Proxy

Established in the year 2000, Nolla Nolla has delivered bespoke furniture and interiors to the most exclusive retail, corporate and residential spaces in Finland. In 2015, led by a new partner, the company is expanding throughout Europe.

PROXY Journal Nolla Nolla

Nolla Nolla was going through a complete reinvention of its business model and product lines. They commissioned us to signal their rebirth with a bold new brand identity system.

We needed to build a brand that can credibly offer a high-end alternative to premium furniture brands. Having invented a new brand concept – the 'origin of craft' – we created a simple logo that plays on the letter 'N' and the number 'zero' – 'Nolla' in Finnish. The brand identity consists of a clean, technical typography style, with white space, rigid grid systems and a new product photography style.

Nolla Nolla rolled out their new brand in their retail showroom, website, fleet and workshop throughout 2015.