Solving humanity scale challenges at sea with Oxidane
Oxidane is a new Norwegian investment company focusing on the intersection of water and high technology. Proxy developed the name and identity.
Investing in innovative startups transforming the ways we interact with water - whether fishing, drinking or transport - Oxidane changes the future.
A new Norwegian investment company targeting the endless possibilities in sustainable investing needed a sharp focus for the brand, and a distinctive brand name. Working together with the founders, we focused the intersection of water and high technology – a natural brand with the Nordics.
With our proprietary naming process, we developed a range of name alternatives that would evoke a feeling of high technology, but also relate to water. Strategically different, with a relevant meaning, and phonetically accessible and pleasant to say, 'Oxidane' is the chemical name of water.
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As Oxidane expands, more innovative companies join the Oxidane family. The same strategic and creative rigour will be applied to a sector ripe for design innovation.
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