Building an optimistic brand for Fortum's clean future
16/06/20
By Proxy
Valkea is Fortum’s newest initiative to support the next generation of mission-driven startups. Just weeks before pandemic shut down London for years, the Fortum team and Proxy worked to develop a story, name and brand identity for Fortum's new clean tech investment initiative.
Over the next three years, Valkea will invest over €50M into innovative solutions helping to create a cleaner future. One of Valkea’s first portfolio companies, Recharge, is now a leading Electric Vehicle charging network in the Nordics. Recently valued at €140M, Recharge is the ‘North Star’ guiding Valkea’s activity.
The core idea of the identity for Valkea is to create a sense of optimism towards a future that remains largely unknown.
![](https://proxy.vc/uploads/Valkea/Valkea_Typography_2200x1321px.jpg)
![](https://proxy.vc/uploads/Valkea/Valkea_adam-excell-jBlynjgG5OM-unsplash_2200x1468px.jpg)
We designed and developed a comprehensive website to launch Valkea with Fortum. Airy typography combined with misty imagery combine to create a sense of wonder and optimism about a cleaner future.
![](https://proxy.vc/uploads/Valkea/Valkea_Workshop_01_2200x1467px.jpg)
![](https://proxy.vc/uploads/Valkea/Valkea_Workshop_02_2200x1467px.jpg)
![](https://proxy.vc/uploads/Valkea/Valkea_Hero.jpg)
![](https://proxy.vc/uploads/Valkea/Valkea_Website_2200x1650px.png)
![](https://proxy.vc/uploads/Valkea/Valkea_iPad_2200x1467px.png)
![](https://proxy.vc/uploads/Valkea/Valkea_A_Cleaner_Future_2200x1321px.jpg)