Branding Yousician, the world’s leading music learning app.
16/06/21
By Proxy
One of the world's leading music app families, Yousician has attracted over 100 million users globally. In 2020, ahead of a major $28M funding round, Yousician wanted to create an entirely new brand identity.
Proxy faced an extraordinary deadline and a branding task whose answer had eluded many. In close collaboration with the Yousician design team, we created a simple, geometric language based on notes and repetition.
![](https://proxy.vc/uploads/Yousician/YOU_Symbols_2200x999px.jpg)
Understanding that simplicity and legibility are crucial in learning music, the identity for Yousician centered on Aktiv Grotesk from Dalton Maag.
![](https://proxy.vc/uploads/Yousician/Yousician_Signage_2200x1300px.jpg)
![](https://proxy.vc/uploads/Yousician/Yousician_Guidelines_2200x1467px.png)
![](https://proxy.vc/uploads/Yousician/Yousician_Iphones_x2_2200x1320px.jpg)
Between lockdowns in London, Proxy produced a series of global brand photography and cinematography used in everything from the app onboarding to social media.
A diverse cast of amateur instrument players was recruited, and captured in the moment of enjoying playing music.
![](https://proxy.vc/uploads/Yousician/Yousician_Guitarist_01_2200x2000px.jpg)
![](https://proxy.vc/uploads/Yousician/Yousician_Organist_01_2200x2000px.jpg)
![](https://proxy.vc/uploads/Yousician/Yousician_Guitarist_02_2200x1467px.jpg)
![](https://proxy.vc/uploads/Yousician/Yousician_Acoustic_01_2200x2000px.jpg)
![](https://proxy.vc/uploads/Yousician/Yousician_Keys_01_2200x2000px.jpg)