A new brand for Festicket, world's #1 festival experience marketplace
The biggest booking platform of its kind, Festicket is a reliable source of trusted content and an expert in all things festival. It provides booking options for almost anything and everything to do with musical festival experiences, from festival passes and curated accommodation, to trusted transfer services and invaluable local insights.
As Festicket caters an ever more diverse group of music lovers, it needed to feel native to music and stand alongside its partners as a respected collaborator. As most users land directly to the festival page from a search engine, we realised it is possible to create a flexible brand, one that feels bespoke to each festival's style.
We built a brand which was adaptable to each and every genre of music by dynamically taking visual cues from the festivals themselves, and using the festival's own imagery. A bold typeface reflects the youthful excitement and cool spirit of many of the events. An adaptable colour pallet allows for many different moods. We also collaborated on the UX and UI of the entire Festicket experience.
The identity system and colour is adaptable to each and every festival personality
The symbol and visual language takes clues from flyposting and the temporary nature of festivals