• Selective investment in innovative consumer startups

    We invest in innovative B2C startups that are at Series A funding rounds, alongside some of the best VCs in Europe. 

    But we don’t stop there. Every company we invest in also undergoes a makeover from our studio – probably the most experienced startup branding studio in the world. 

  • 115%

    average revenue growth year-on-year of Proxy’s current portfolio companies

  • 204%

    average share price uplift across Proxy Ventures I portfolio since 2014

  • 16

    new first investments since 2014

  • 2

    liquidity events since 2014

  • Attraction.

    Effective branding has a positive correlation to customer conversion and customer retention, while driving down customer acquisition cost. Building a strong brand isn’t just an aesthetic exercise, but also adds significant value to our companies and for all investors involved. 

  • Value adding.
    Risk reducing.

    Our branding expertise helps take a key risk off the investor table. We understand the business challenges that emerging companies face and we know exactly what is needed to drive consistent, measurable, financial growth. Adding value and minimising risk for all parties. 

  • So who do we
    invest in?

    We only invest in companies that would also benefit from a rebrand, helping turn them into global category-leaders. The types of companies we invest in include marketplaces, apps and IP driven products, based in Europe. But most importantly, we look for seasoned founders, simple business models and strong backers.

  • 17

    renowned VC firms as lead/co/follow-on investors in Proxy portfolio companies

  • 350+

    average hours our studio works on each portfolio branding

  • 10,662

    hours electronically tracked time we have worked on our portfolio companies since mid-2015

  • 38

    start-up re-brands our studio has completed to date

  • Conscientious

    To date, we’ve been co-investors alongside 17 of Europe’s best lead investors. We work hard to create value for our startups with our branding expertise, reassuring brand-aware VCs about inviting us to their hard fought deals. We don’t compete with them for the deal. We sweeten it.