• Selective investment in innovative consumer companies.

    We invest in founders of innovative B2C startups that are at Seed to Series A funding rounds, alongside some of the best VCs in Europe.

    But we don’t stop there. Every company we invest in also undergoes a makeover from our studio – probably the most experienced startup branding studio in the world.

    While we operate like a VC fund, we have not admitted external investors. This gives us unparalleled investment agility to make the best deals we can.

  • 115%

    average revenue growth year-on-year of Proxy’s current portfolio companies

  • 204%

    average share price uplift across Proxy Ventures I portfolio since 2014

  • 18

    new first investments since 2014

  • 2

    liquidity events since 2014

  • Attraction.
    Conversion.
    Retention.

    Effective branding has a positive correlation to customer conversion and customer retention, while driving down customer acquisition cost. Building a strong brand isn’t just an aesthetic exercise, but also adds significant value to our companies and for all investors involved.

  • Value adding.
    Risk reducing.

    Our branding expertise helps take a key risk off the investor table. We understand the business challenges that emerging companies face and we know exactly what is needed to drive consistent, measurable, financial growth. Adding value and minimising risk for all parties.

  • So who do we
    invest in?

    We only invest in companies that would also benefit from a rebrand, helping turn them into global category-leaders. The types of companies we invest in include marketplaces, apps and IP driven products, based in Europe. But most importantly, we look for seasoned founders, simple business models and strong backers. We like revenue, and love revenue growth with compelling unit economics.


  • Seed - A

    Stage Focus. Early proof of product/market fit, strong metrics, and compelling unit economics. Healthy revenue growth.

  • Europe

    Geographic Focus. We invest in countries where we have personal networks - UK, Germany and the Nordics.

  • Consumer

    Sector Focus. We focus on companies that most benefit of branding and design.

  • Founders

    Decision Focus. When we invest, we have known the founders for years, and have a trusted relationship.

  • 23

    renowned VC firms as lead/co/follow-on investors in Proxy portfolio companies

  • 350+

    average hours our studio works on each portfolio branding

  • 13,058

    hours electronically tracked time we have worked on our portfolio companies since mid-2015

  • 41

    start-up re-brands our studio has completed to date

  • Conscientious
    co-investors.

    To date, we’ve been co-investors alongside over 20 of Europe’s best lead investors. We work hard to create value for our startups with our branding expertise, reassuring brand-aware VCs about inviting us to their hard fought deals. We don’t compete with them for the deal. We sweeten it.