• Investing in the future

    Dawn Capital are a London based venture capital firm. Specialising in FinTech and Enterprise SaaS, they know how to spot the innovative technology of tomorrow. Dawn were early investors in success stories such as iZettle .

    Dawn managed several successful funds under a nondescript identity and were easily camouflaged amongst rival financial institutions. With its continued success, Dawn wanted a memorable, stand-out identity that would cut through the sea of conservative blue and appeal to founders of the hottest startups.

    We created a logo for Dawn that incorporates a rising sun and we dropped the word ‘Capital’ from the logotype. Presented in yellow and white, the brand identity is bright and optimistic. The sun’s placement in the logotype implies a full stop, expressing a definitive air of expertise offered at Dawn.

    Dawn began to roll out their new identity at Slush, Helsinki, where they sponsored a party for start-up founders and co-investors. They have also commissioned us to produce an extensive presentation that will be used to attract investors to the fund.

  • In a world of conservative blue, the bright yellow brand stands out as a fresh, but grown up presence


  • Dawn yellow is bright and fresh, while maintaining contrast to white


  • The new identity was launched at Slush 2015


  • We were also asked to design an investor deck and photograph the team