Building an optimistic brand for Fortum's clean future initiative.
Just weeks before pandemic shut down London for months, the Fortum team and Proxy worked to develop a story, name and brand identity for Fortum's new clean tech investment initiative.
The core idea of the identity for Valkea is to create a sense of optimism towards a future that remains largely unknown.
We designed and developed a comprehensive website to launch Valkea with Fortum.
Airy typography combined with misty imagery combine to create a sense of wonder and optimism about a cleaner future.
