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A new Dawn.

Dawn
Dawn Capital is a leading European venture capital fund with over $2B under management. Proxy developed the current brand for the leap from a sub-$100M Fund II to a $250M Fund III and a $125M opportunities fund.
  • Discipline
  • Brand Identity
  • Brand Guidelines
  • Website Design
  • LP Deck Design
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A friendly, optimistic positioning

In a heavily contested Enterprise SaaS investment market, Dawn wanted to stand out as a friendly, optimistic fund started by entrepreneurs. Proxy proposed an unusual, yellow colour way paired with a friendly sans serif typeface.

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An investor story

A crucial part of relaunching Dawn was the raise of a fund much larger than any previous fund by the company. Proxy worked closely with the Dawn team to develop the limited partner presentation of the new fund.

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The new brand coincided with a breakthrough in fund size for Dawn, growing to a $250M Fund III and $125M opportunities fund.

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