Solving humanity scale challenges at sea.

Oxidane
Oxidane is a new Norwegian investment company focusing on the intersection of water and high technology. Investing in innovative startups transforming the ways we interact with water - whether fishing, drinking or transport - Oxidane changes the future.
  • Discipline
  • Brand Positioning
  • Brand Story
  • Brand Naming
  • Brand Identity
  • Brand Guidelines
  • Art Direction
  • Website Design
  • Contributors
  • Undead Fish
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Creating the brand name

A new Norwegian investment company targeting the endless possibilities in sustainable investing needed a sharp focus for the brand, and a distinctive brand name. Working together with the founders, we focused the intersection of water and high technology – a natural brand with the Nordics.

With our proprietary naming process, we developed a range of name alternatives that would evoke a feeling of high technology, but also relate to water. Strategically different, with a relevant meaning, and phonetically accessible and pleasant to say, 'Oxidane' is the chemical name of water.

Oxidane Wordmark
Oxidane Wordmark Detail
Our design intent is to illustrate the intersection of high technology and water. The geometric shapes used in the logo and identity elude to high technology, while the flowing curves are a nod to water. Together, they combine into an unusual, memorable mark.
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Bespoke brand photography was shot on location in Kristiansand, Norway, illustrating the many faces of the sea and nature.

UF NGC 24
UF NGC 20
UF NGC 83
UF NGC PG 11
UF NGC 81
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As Oxidane expands, more innovative companies join the Oxidane family. The same strategic and creative rigour will be applied to a sector ripe for design innovation.

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