Solving humanity scale challenges at sea.
Creating the brand name
A new Norwegian investment company targeting the endless possibilities in sustainable investing needed a sharp focus for the brand, and a distinctive brand name. Working together with the founders, we focused the intersection of water and high technology – a natural brand with the Nordics.
With our proprietary naming process, we developed a range of name alternatives that would evoke a feeling of high technology, but also relate to water. Strategically different, with a relevant meaning, and phonetically accessible and pleasant to say, 'Oxidane' is the chemical name of water.
Our design intent is to illustrate the intersection of high technology and water. The geometric shapes used in the logo and identity elude to high technology, while the flowing curves are a nod to water. Together, they combine into an unusual, memorable mark.
Bespoke brand photography was shot on location in Kristiansand, Norway, illustrating the many faces of the sea and nature.
As Oxidane expands, more innovative companies join the Oxidane family. The same strategic and creative rigour will be applied to a sector ripe for design innovation.