A new Norwegian investment company targeting the endless possibilities in sustainable investing needed a sharp focus for the brand, and a distinctive brand name. Working together with the founders, we focused the intersection of water and high technology – a natural brand with the Nordics.
With our proprietary naming process, we developed a range of name alternatives that would evoke a feeling of high technology, but also relate to water. Strategically different, with a relevant meaning, and phonetically accessible and pleasant to say, 'Oxidane' is the chemical name of water.
Bespoke brand photography was shot on location in Kristiansand, Norway, illustrating the many faces of the sea and nature.