From early on, depicting the Elo Smart Gummies as realistically as possible was a crucial consideration, so that we could use a mix of renders and photographs. Renders were essential in demonstrating the endless amount of combinations the seven-layered gummy can offer.
In our look development we carefully studied the translucency of the layers, the amount of particles on the surface, the way the layer subtly blend together and scatter light.
Renders and photographs were both created with the Elo signature background colour to ensure seamless integration of these two production methods.
After completing the initial look of the gummy, we focused on demonstrating that Elo Smart Gummies are made of natural, delicious ingredients. We created a complex morphing sequence and loop, where a wide variety of actual gummy ingredients morph into the gummy, and back again. This became the hero animation for the launch.
The Elo design team developed the packaging and digital design for the launch, creating the next evolution of the Elo brand we have been developing together. Consistent to the design approach for Elo Smart Protein, the packaging is minimalist. The individual sachets feature the name of the person they are made for.