![Midnite Characters 2200x1320px](/imager/uploads/Midnite/1108/Midnite_Characters_2200x1320px_dfff94e1377b0d4c70a21497d3a17d07.webp)
Next generation
e-sports betting.
![Midnite Footsoldier 2200x1320px](/imager/uploads/Midnite/1109/Midnite_Footsoldier_2200x1320px_dfff94e1377b0d4c70a21497d3a17d07.webp)
Bursting with energy
To cut through in the particularly noisy environment of esports streaming, Proxy developed a bold, hard hitting brand identity with distinctive, ownable brand colours, and ready for animation.
Unique brand illustrations
To create a cohesive identity connecting all the games featured on Midnite - League of Legends, CS:GO, Dota 2, Call of Duty - Proxy worked with illustrator Daggers for Teeth to create original characters, all presented in an unified style bespoke to Midnite.
A series of bespoke, animated patterns were created at the same time, to deliver a comprehensive suite of marketing assets.
![Midnite Posterwall 2200x1320px](/imager/uploads/Midnite/1063/Midnite_Posterwall_2200x1320px_2021-04-20-151055_dfff94e1377b0d4c70a21497d3a17d07.webp)