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Next generation
e-sports betting.

Midnite is a new destination for licensed, strictly regulated esports betting. Giving people the chance to bet on professional teams playing their favourite games, Midnite required a strong, reputable brand identity. In 2021, Midnite became the first official Call of Duty betting partner.
  • Discipline
  • Brand Positioning
  • Brand Story
  • Brand Naming
  • Brand Identity
  • Brand Guidelines
  • Packaging Design
  • Contributors
  • Daggers for Teeth
  • Klok & Co
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Bursting with energy

To cut through in the particularly noisy environment of esports streaming, Proxy developed a bold, hard hitting brand identity with distinctive, ownable brand colours, and ready for animation.

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Unique brand illustrations

To create a cohesive identity connecting all the games featured on Midnite - League of Legends, CS:GO, Dota 2, Call of Duty - Proxy worked with illustrator Daggers for Teeth to create original characters, all presented in an unified style bespoke to Midnite.

A series of bespoke, animated patterns were created at the same time, to deliver a comprehensive suite of marketing assets.

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Branding Europe's first decacorn.

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The next mobile gaming powerhouse.
Metacore Hero

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Redefining trust in automation.
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