Creating the original brand for Supercell, Europe's first 'decacorn'
Supercell is the #1 mobile game developer on Android and iOS, and possibly the world’s most nimble multibillion company. Its brand is recognised by millions of players all around the world.
In 2010, a handful of gaming-industry veterans started up Supercell and set about establishing themselves as a credible, significant player in the games sector. A big part of this was building an alternative corporate culture, based on small empowered teams.
We helped them create a brand rooted in this corporate culture and company structure. The Supercell name and marque suggest small, dedicated task forces and minimal hierarchy. The identity eschews games industry conventions and works independently of individual games franchises.
Ahead of Supercell’s fifth anniversary, we designed a commemorative perspex art piece – a reminder of the thinking behind what is far more than ‘just a logotype’.
The Supercell logo signifies small teams, minimal hierarchy and team members fully covering their ground
We made a B2 3-layer perspex frame, celebrating the link between Supercell’s logotype and culture