• A new brand name and identity for Metacore, a Supercell company

    As Everywear Games was about to announce a new direction and an €25M investment from Supercell, we worked with them to develop a bold new name and identity for the company. Based on a series of interviews, we uncovered a core philosophy of interactions being more important than any other aspect in gaming — both the immediate tactile joy of tapping, and the long term satisfaction of a meta game. This idea is encapsulated in the new brand name - Metacore.

    The new brand targets the most valuable, crucial, elusive skillset in the games industry - game design excellence. A bold new visual identity builds on the idea of tap interactions, with dots symbolising interaction patterns beyond the surface graphics of the game. A fresh, optimistic colourway was paired with Scto Grotesk from Schick Toikka as the brand typeface, and evolved into a bespoke wordmark lettering with Dalton Maag. Together the tap circles, colours and type create a rich, yet consistent identity system unique to Metacore.

  • Customised word mark refined and balanced with Dalton Maag


  • A flexible identity based on 'tap circles', illustrating interaction beyond the surface

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  • An adaptable and dynamic identity which carries the essence of play

  • Scto Grotesk from Schick Toikka, treated in an unexpected way with a sole italic

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  • The playful brand language is carried through multiple touchpoints

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  • Photography captured the natural life within the studio, showcasing these candid moments to would be employees and fans