A new brand name and identity for Metacore, a Supercell company
As Everywear Games was about to announce a new direction and an €25M investment from Supercell, we worked with them to develop a bold new name and identity for the company. Based on a series of interviews, we uncovered a core philosophy of interactions being more important than any other aspect in gaming — both the immediate tactile joy of tapping, and the long term satisfaction of a meta game. This idea is encapsulated in the new brand name - Metacore.
The new brand targets the most valuable, crucial, elusive skillset in the games industry - game design excellence. A bold new visual identity builds on the idea of tap interactions, with dots symbolising interaction patterns beyond the surface graphics of the game. A fresh, optimistic colourway was paired with Scto Grotesk from Schick Toikka as the brand typeface, and evolved into a bespoke wordmark lettering with Dalton Maag. Together the tap circles, colours and type create a rich, yet consistent identity system unique to Metacore.
Customised word mark refined and balanced with Dalton Maag
A flexible identity based on 'tap circles', illustrating interaction beyond the surface
An adaptable and dynamic identity which carries the essence of play
Scto Grotesk from Schick Toikka, treated in an unexpected way with a sole italic
The playful brand language is carried through multiple touchpoints
Photography captured the natural life within the studio, showcasing these candid moments to would be employees and fans