As Everywear Games was about to announce a new direction and an €25M investment from Supercell, we worked with them to develop a bold new name and identity for the company. Based on a series of interviews, we uncovered a core philosophy of interactions being more important than any other aspect in gaming — both the immediate tactile joy of tapping, and the long term satisfaction of a meta game. This idea is encapsulated in the new brand name - Metacore.

The new brand targets the most valuable, crucial, elusive skillset in the games industry - game design excellence. A bold new visual identity builds on the idea of tap interactions, with dots symbolising interaction patterns beyond the surface graphics of the game. A fresh, optimistic colourway was paired with Scto Grotesk from Schick Toikka as the brand typeface, and evolved into a bespoke wordmark lettering with Dalton Maag. Together the tap circles, colours and type create a rich, yet consistent identity system unique to Metacore.