The next mobile gaming powerhouse.

Metacore

As Everywear Games was about to announce a new direction and an €25M investment from Supercell, we worked with them to develop a bold new name and identity for the company.

Discipline
Brand Positioning
Brand Story
Brand Naming
Brand Identity
Brand Guidelines
Packaging Design

Contributors
Dalton Maag
Bou

A new name

Based on a series of interviews, we uncovered a core philosophy of interactions being more important than any other aspect in gaming — both the immediate tactile joy of tapping, and the long term satisfaction of a meta game. This idea is encapsulated in the new brand name - Metacore.

Tap circles for the basis of a circular grid, used to create all the manifestations of the brand graphics.

Typography

An unusual typographic expression with a sole italic, featuring Scto Grotesk from Schick Toikka.

Every letter of the wordmark was redrawn and balanced by Dalton Maag to maintain familiarity with the brand typeface, but to also have cohesion with the circular grid system of the brand.

Metacore Dot Colourways On Yellow 2200x740px

Launching Metacore

Building on the brand identity system, Helsinki-based Bou created a comprehensive website and launch PR for Metacore, coinciding with their announcement of a €150M funding round.