The World’s leading music learning app.
Creating a timeless music brand
Proxy faced an extraordinary deadline and a branding task whose answer had eluded many. In close collaboration with the Yousician design team, we created a simple, geometric language based on notes and repetition.
Understanding that simplicity and legibility are crucial in learning music, the identity for Yousician centered on Aktiv Grotesk from Dalton Maag.
A human experience
Between lockdowns in London, Proxy produced a series of global brand photography and cinematography used in everything from the app onboarding to social media.
A diverse cast of amateur instrument players was recruited, and captured in the moment of enjoying playing music.