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The World’s leading music learning app.

Yousician
One of the world's leading music app families, Yousician has attracted over 100 million users globally. In 2020, ahead of a major $28M funding round, Yousician wanted to create an entirely new brand identity.
  • Discipline
  • Brand Identity
  • Brand Guidelines
  • Photography
  • Cinematography
  • Contributors
  • Karoliina Barlund
  • Luke Dryden
  • Maria Stavang
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Creating a timeless music brand

Proxy faced an extraordinary deadline and a branding task whose answer had eluded many. In close collaboration with the Yousician design team, we created a simple, geometric language based on notes and repetition.

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Understanding that simplicity and legibility are crucial in learning music, the identity for Yousician centered on Aktiv Grotesk from Dalton Maag.
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A human experience

Between lockdowns in London, Proxy produced a series of global brand photography and cinematography used in everything from the app onboarding to social media.

A diverse cast of amateur instrument players was recruited, and captured in the moment of enjoying playing music.

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