The first step in developing a new brand was landing on a brand name. We equipped the team with our proprietary naming framework, helping them understand what makes a great name, and advised them on the final choice.
The identity concept revolves around magical pixels, digital building blocks turning into amazing adventures. A custom Illustrator brushes was created to add pixels to brand imagery shot by Karoliina Barlund.
A grid system built on the magical pixels allows for creation of exiting, diverse, yet consistent brand designs.
As Wondershop neared launch, long time Proxy friends Bou created their web presence and managed launch PR for the new brand.