Branding for social equity and inclusivity.

The first step in developing a new brand was landing on a brand name. We equipped the team with our proprietary naming framework, helping them understand what makes a great name, and advised them on the final choice.

The identity concept revolves around magical pixels, digital building blocks turning into amazing adventures. A custom Illustrator brushes was created to add pixels to brand imagery shot by Karoliina Barlund.

A grid system built on the magical pixels allows for creation of exiting, diverse, yet consistent brand designs.