We searched for an ownable signature colour that had the potential to grow to be instantly associated with the Ever brand. With semiotics of sustainability, health and fully charged batteries, we landed on a refreshing green.
This was complemented with a darker, ‘Midnight Green’ to be alternated with a fresh white in use as background colours.
Making use of the short brand name, we chose to create a standalone wordmark that would forgo the need for an icon. The bespoke mark features differentiated characters that allude to the forward thinking nature of the brand.
Warm toned lifestyle imagery creates a human feel that balances the slick, futuristic product renders. Used to illustrate Ever’s uniquely thorough inspection process, the renders are clean and scientific. Ever Green highlights parts checked on the vehicles, associating the brand with quality and trust. The pairing of imagery styles portrays people and technology in harmony, evoking the feel of the sustainable, utopian future Ever is driving towards.