The logo was created with movement in mind to build the basis of a dynamic brand. Inspired by the sheet music notation for a crescendo, an increase in sound, it grows in size from left to right. To achieve the desired perspective, the word mark was refined by lettering artists at Dalton Maag.
Grenette Pro was chosen as the brand’s headline typeface. With its intentional asymmetry and subtle quirks, its personality exudes warmth and lends the brand a human feel. This is paired with the functional feeling Aktiv Grotesk for body copy and user interface.
Created to live on the gig, we commissioned sticker designs from US based illustrator Evan Weselmann. The result is a set of versatile brand elements at home both online and off, found everywhere from Facebook marketing ads to guitar cases; the bathroom stalls of iconic gig venues to the walls of London’s most colourful streets.
The colour palette consists of a range of both earthy tones as well as brighter neons. This combination encapsulates Gixon’s disruptive, digital, yet very human approach, allowing for a dynamic use of colour across the range of stickers as well as key marketing assets.
Photography brings a human face to the brand, championing the artists Gixon seeks to put back in control of their careers. Candid images illustrate the genuine joy experienced at live music events; whether that be listening to Jazz in your backgarden or a rock band at a venue. These avoid over saturation or treatment to remain as true to the scene as possible.