Defending Europe from space.

ICEYE x Slush

Our brand assets have supported ICEYE’s growth since 2022; in that time the company’s valuation has grown to €2.4B. Over the years, a unique set of parameters have defined how we convey ICEYE’s offering. Aside from the logistical challenges of visualising technology that operates at a >500km altitude, their work is highly confidential, with IP that must be protected. Using renders has circumvented these challenges, allowing us to create sales assets that portray products without company secrets. But with the appointment of Marko Ahtisaari as ICEYE’s visionary new CMO, the brand was set to expand beyond sales decks advertising to governments and insurers. Our new task was to articulate the company’s core value to the public ICEYE ultimately serve.

Discipline

3D Renders
Typography

Contributors

Anton Sucksdorff

Hired just a few weeks before Slush, Ahtisaari began his tenure with the ambitious goal to take over Helsinki airport during the fast approaching, world-leading startup event. The plan was for entrepreneurs and investors from around the globe to see ICEYE everywhere the minute they arrived. As they stepped off the plane, made their way through arrivals, paused for coffee or awaited their baggage, they would be shown not just ICEYE’s impressive technology and data capturing abilities, but the public interest it serves: the defence of truth, upheld by a European company with Europe’s interests at its core.

With an almost impossible timeline of 2 weeks to conceptualise, ideate and format artwork for over 30 screens around the airport, we worked fast, integrated with ICEYE’s marketing team. For a fortnight, daily calls saw us present in total more than 500 Figma boards to arrive at the chosen campaign assets. A grid system was devised to rapidly adapt the assets to the wide range of aspect ratios required, ensuring consistency across the campaign.