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A large part of this authenticity is the commitment to nonconformity. Myssy’s tagline ‘It’s not cool, it’s warm’ articulates this, generated by a team of proud misfits whose unusual perspective and sense of humour can be felt across the brand. In our early logo exploration we tried to inject this through bold letterforms and container shapes at odd angles, and yet none of the resulting marks felt quite right for Myssy.
On the product, the logo sits off centre on the label, another nod to the brand’s outsider spirit. To accompany the logo, we created a range of typographic stamps to proudly draw attention to the brand’s heritage and unique production approach.


